The hummel Spring/Summer 2021 is Inspired by Football
The hummel Spring/Summer 2021 lookbook was recently unveiled and for the warmer seasons ahead, the Danish sportswear label explores a football theme. The brand reminds fans of football of what is to be expected for the coming year, sparking excitement once again.
The "Game Day" editorial delivers a slew of lifestyle silhouettes for the season including away and training shirts. The designs are playful and made up of collared shirts, shorts, crewneck sweaters, scarves, tees, pants, and much more. In terms of accessory options, there are also some bucket hats as a statement piece for the warmer temperatures. The color palette of the new collection is relatively bright, showcasing hues of blue, white, green, yellow, and black adorning the apparel.
Image Credit: Jake Millers
The "Game Day" editorial delivers a slew of lifestyle silhouettes for the season including away and training shirts. The designs are playful and made up of collared shirts, shorts, crewneck sweaters, scarves, tees, pants, and much more. In terms of accessory options, there are also some bucket hats as a statement piece for the warmer temperatures. The color palette of the new collection is relatively bright, showcasing hues of blue, white, green, yellow, and black adorning the apparel.
Image Credit: Jake Millers
Trend Themes
1. Football-themed Streetwear - Opportunity for sportswear brands to create football-inspired streetwear collections for the fashion-forward consumer.
2. Lifestyle Silhouettes - Potential for brands to explore and innovate in the creation of versatile and fashionable sportswear pieces beyond traditional sports apparel.
3. Statement Accessories - Emerging market for unique and eye-catching accessories, such as bucket hats, to complement and enhance streetwear fashion trends.
Industry Implications
1. Sportswear - Disruptive innovation opportunities for sportswear brands to infuse fashionable designs with athletic elements, appealing to a broader consumer base.
2. Fashion - Opportunities for fashion brands to collaborate with sportswear labels and incorporate sport-inspired designs into their collections, tapping into the growing athleisure trend.
3. Accessories - Potential for accessory brands to develop unique and statement-making pieces that cater to the rising demand for fashionable and sporty accessories.
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