Team Vitality Signs a Deal with Danish Sportswear Brand hummel
Kanesa David — January 11, 2023 — Tech
References: vitality.gg & esportsinsider
Team Vitality is tapping Danish sportswear brand hummel for its new campaign, 'Let’s Play Together!’ Launching the new esports jersey for Team Vitality has served as the campaign's main focus, and physical and online activations are also scheduled for later in 2023. hummel jerseys will be worn going forward by every member of Team Vitality. hummel is one of the largest sportswear brands worldwide and has recently worked with Everton and Real Betis football teams. hummel is also famously a partner of the Danish esports organization Astralis.
“It is a privilege to be able to write the story of our tenth year together and around strong esports values. We will do our best to make 2023 an exceptional year for our players and to make this collaboration shine in the best international competitions,” said Nicolas Maurer, CEO and co-founder of Team Vitality.
Image Credit: Team Vitality, hummel
“It is a privilege to be able to write the story of our tenth year together and around strong esports values. We will do our best to make 2023 an exceptional year for our players and to make this collaboration shine in the best international competitions,” said Nicolas Maurer, CEO and co-founder of Team Vitality.
Image Credit: Team Vitality, hummel
Trend Themes
1. Esports Sportswear Partnerships - Hummel's partnership with Team Vitality demonstrates an increasing trend of sportswear brands expanding into the esports industry.
2. Physical and Online Activations - The Let's Play Together! campaign's physical and online activations showcase the potential for disruptive innovation in experiential marketing for esports brands.
3. Cross-industry Collaborations - Hummel's partnerships with both traditional sports teams and esports organizations highlights the trend of cross-industry collaborations in the sports and gaming industries.
Industry Implications
1. Sportswear - The partnership between Hummel and Team Vitality demonstrates potential for disruptive innovation in esports-focused sportswear design.
2. Esports - The Let's Play Together! campaign and Hummel's partnership with Team Vitality showcase the growing potential for disruption and innovation in the esports industry.
3. Experiential Marketing - The Let's Play Together! campaign's physical and online activations highlight potential for innovation and disruption in experiential marketing aimed at esports audiences.
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