Pharrell joined with adidas Originals yet again to release a fresh pair of Human Race sneakers. The sneakers were leaked on the Instagram page of a popular user known as @sneakerprophet_.
The image that teases the new Human Race sneakers shows off the unique colorway, with the low-top model positioned against a textured blueish gray backdrop. What stands out first on the sneakers is the brightly colored soles, which have a snakeskin-like pattern. This is created by splotches of coral on the otherwise pink midsoles, along with diamond texturing that helps to provide a little more variance. The uppers are a light hue of beige in contrast, and sport deep turquoise accents on the heels, as well as black and gray laces.
Key Themes Behind This Trend
- Color-contrasting Sneakers
- Opportunity for footwear brands to create unique sneakers with bold color combinations and textures.
- Snakeskin-textured Soles
- Opportunity for companies to incorporate snakeskin-textured soles into other types of footwear, such as boots or sandals.
- Leaked Sneaker Releases
- Opportunity for brands to generate buzz and excitement around new products by intentionally or unintentionally leaking them on social media.
Where This Applies
- Footwear
- Footwear companies can leverage bold colors and textures to create unique designs and stand out in a crowded market.
- Fashion
- Fashion brands can incorporate color contrasts and snakeskin textures into clothing and accessories to create a cohesive look with footwear.
- Social Media
- Companies can use social media to intentionally or unintentionally leak new products and generate buzz among their followers and customers.
