Normally when a contest crowns someone as the most attractive person, it has everything to do with their physical appearance. But at a competition in Vietnam that judging human magnets, it’s what’s on the inside that counts.
Some of the participating human magnets held some pretty impressive stuff against their bodies. There was plenty of cutlery stuck to faces, chests and backs. Nothing, however, compared to the best of the human magnets, who held an 80-pound stone slab across his chest. Next stop, if he is smart, should be the local jewelry store.
Why This Trend Is Growing
- Inside-out Attractiveness
- There is an opportunity to disrupt conventional beauty contests and focus more on internal/functional attributes.
- Magnetic Adhesives
- New adhesives have the potential to revolutionize the way products attach to human skin or clothing.
- Unconventional Performance Metrics
- There is room to disrupt traditional performance metrics across various industries by considering unconventional measures of success such as holding objects against one's body.
Industries Being Reshaped
- Advertising
- The advertising industry can utilize the concept of inside-out attractiveness to promote brands that prioritize character over physical appearance.
- Medical Devices
- The development of stronger and safer adhesives for human skin could be disruptive innovations in the medical devices industry.
- Athletic Performance
- Athletic performance industries can think outside of conventional measures of success and consider unconventional performance metrics such as holding weights against their body while performing certain exercises.
