Together, PhygitalTwin and AvakinLife are giving players the chance to win a physical version of in-game accessories as part of a first-of-its-kind phygital jewelry competition in the vibrant virtual world of AvakinLife.
AvakinLife is a destination where millions of players connect and express themselves with virtual identities and this new competition engages the gaming community with a chance to win a physical LuxeRealm jewelry piece newly introduced in the game. Previously, the accessory was only available as an in-game accessory but boundaries are being blurred with this first-of-its-kind competition. An exclusive Avakin Charm Bracelet or Necklace is up for grabs, and as Louise Laing, Founder of PhygitalTwin, says, "Gaming is the perfect testbed for new products."
Why This Trend Is Growing
- Phygital Experiences
- The fusion of physical and digital experiences in gaming and fashion creates a new realm where players can own tangible versions of their virtual assets.
- Virtual-physical Co-creation
- Using gamified platforms to co-create products with consumers allows brands to gather real-time feedback and adapt to market demands swiftly.
- Branded Gaming Competitions
- Incorporating branded competitions in virtual gaming worlds fosters brand loyalty and expands the consumer base to include non-traditional customers who prefer digital interactions.
Industries Being Reshaped
- Gaming
- As gaming evolves into a lifestyle choice, opportunities emerge for companies to integrate real-world rewards into virtual achievements, bridging the gap between digital and physical realms.
- Jewelry
- The jewelry industry can tap into new consumer bases by offering exclusive designs that connect with the interests and identities rooted in digital platforms.
- Fashion Technology
- Blending technology with fashion through digital-to-physical product transitions paves the way for innovative consumer experiences and personalized product offerings.
