On April 24, 2010, Google celebrated the 20th anniversary of NASA's iconic Hubble with a space-themed Hubble Telescope Google Doodle. Google writes of the world-renowned orbiting telescope: “Launched into orbit in 1990, NASA's Hubble Telescope has revolutionized astronomy and inspired a generation with its magnificent views of the universe.â€
The Hubble Telescope Google Doodle is yet another addition to Google's plethora of out-there logos.
Implications - Popular websites such as Google are constantly reinventing their logo to draw attention to their homepage. Now that users can customize their Internet toolbar, the homepage of most search engine websites are not receiving as many hits. Therefore, by reinventing the logo, word spreads quickly of the change and draws viewers who just simply have the desire to see or interact with it.
Key Themes Behind This Trend
- Logo Reinvention
- The trend of constantly reinventing logos can draw attention to a website's homepage and increase viewer engagement.
- Customizable Toolbar
- The trend of allowing users to customize their Internet toolbar decreases hits to search engine homepages, making logo reinvention more important.
- Interactive Logos
- The trend of creating interactive logos can attract viewers who have a desire to see or engage with unique logo designs.
Where This Applies
- Technology
- The technology industry can benefit from logo reinvention to keep up with changing user preferences and maintain user engagement.
- Online Search
- The online search industry can explore logo reinvention to drive more traffic to their search engine homepages and increase user interactions.
- Graphic Design
- The graphic design industry can capitalize on the trend of interactive logos by offering innovative logo design services that allow for user engagement.
