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Sun-Safety Statistics

How Much Sunscreen Should You Wear Informs You How to Protect

— July 12, 2011 — Lifestyle
The How Much Sunscreen Should You Wear infographic will make sure you practice safe sunning.

The chart discusses the two types of rays that will damage your skin; UVA (which causes aging) and UVB (which burns your skin). The infographic also discusses overcast weather, reflective burns and even snow burns.

The How Much Sunscreen Should You Wear chart is sure to make you practice safe sun, especially when discussing skin cancers caused by the exposure to sun. However, not all sun is bad, as 20 minutes of Vitamin D will ensure good health.

Implications - Consumers are constantly petrified of health risks, however will continue their bad habits. By informing consumers of their potential lifestyle risks, companies position themselves as more genuine and caring for their consumers not just as potential customers, but as people.
Trend Themes
1. Sun-related Health Risks - Opportunity for companies to develop innovative products or services focused on protecting consumers from the harmful effects of sun exposure.
2. Sunscreen Usage Awareness - Opportunity for brands to educate consumers about the correct amount of sunscreen to use and the importance of sun protection.
3. Balancing Sun Benefits and Risks - Opportunity for businesses to promote a balanced approach to sun exposure, emphasizing the benefits of Vitamin D while also highlighting the need for protection.
Industry Implications
1. Skincare and Beauty - Innovative skincare products and cosmetics that incorporate enhanced sun protection and educate consumers about sun safety.
2. Health and Wellness - Wellness companies that provide sun safety education, develop supplements to support skin health, and offer personalized sun exposure recommendations.
3. Outdoor Recreation - Opportunity for outdoor gear manufacturers and adventure travel companies to promote sun-safe practices and develop sun-protective clothing and accessories.
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