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Under Armour Releases the HOVR Phantom Sneakers in Six New Colorways

 - Mar 13, 2018
References: underarmour & hypebeast
Sports apparel label Under Armour recently unveiled its iconic HOVR Phantom sneakers in six new colorways in celebration of this year's March Madness. The six new colorways were crafted in honor of six different NCAA teams. The offerings boast the colors of the Maryland, Auburn, Wisconsin, Notre Dame, Cal, and UCLA teams, delivering captivating colors of red, blue, yellow, and orange accents.

All of the new HOVR Phantom colorways are crafted with a gradient color effect on the shoe's upper and again on the midsole. The shoe's midsoles also sport a speckled design pattern, and the pattern is also found on the lace details. Additionally, all six sneakers have the label's Energy Web cushion technology implemented for extra comfort, a sock-like ankle wrap, and Under Armour branding details. The NCAA celebratory HOVR Phantom shoes are priced at $130 USD and available for purchase on the label's website.

Image Credit: Under Armour