Austere Juxtaposed Houses

'House Brotero' is Ironically Staid and Devoid of Design

In a certain respect, design is an inherent act of maximalism, as it consists of adding onto the core function of a thing to make it aesthetically attractive, but 'House Brotero' rethinks that concept. The new apartment in Lisbon is ironically devoid of traditional design features, making it juxtapose starkly against the brighter and more ebullient homes that surround it.

House Brotero is entirely whitewashed, which is its first minimalist conceit. The apartment also aims to remove all but the most necessary design flourishes. Its windows are all perfectly even and square, and the roof and walls are all flat and normal. The only bit of character in the apartment's design comes in the interior, in which there is a courtyard that has a partially covered area.

Image Credit: <a target="_blank" rel="nofollow" href="http://www.francisconogueira.com/">Francisco Nogueira</a>

Minimalist Design
House Brotero's minimalist design challenges traditional maximalist concepts of design.
Intentional Contradiction
The ironic lack of design in House Brotero intentionally contradicts the brighter and more ebullient homes around it.
Functional Aesthetics
By removing unnecessary design features, House Brotero emphasizes the core function of the apartment while maintaining a sleek aesthetic.

Who This Affects Most

Architecture and Interior Design
The minimalist and intentionally contradictory approach employed by House Brotero opens up opportunities for innovative architectural and interior design solutions.
Real Estate
Minimalist design's continued surge in popularity offers real estate developers the opportunity to create functional and visually interesting homes and apartments.
Manufacturing
The shift towards minimalist design presents an opportunity for manufacturers to create streamlined products with functional aesthetics.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 22%
Freshness 8%