After lackluster travel spending in the early part of this decade, Hotels are pushing the envelope to capture market share. The result: the latest new trends involve designer hotels, ultra luxury and mid market designer hotels. The hotel shown, Paris' Hotel Sezz is an ultra luxury example. Each room is massive in size, with beds you can walk around. In addition, each guest is assigned a personal assistant.
Implications - Traveling is an activity that can be draining and stressful for many individuals. A service or product that can offer effective relief for the burdens of traveling will likely appeal to businessmen and other individuals who frequently travel.