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Niche Lodging Sites

Poshpacker is a Hotel Finder for Affordable and Creative Places to Stay

— July 15, 2014 — World
If you're doing some trip planning and are looking for lodging on a budget, but aren't quite prepared for the full-on backpacking experience, Poshpacker's hotel finder service is just the ticket. The hotel booking site helps you find relatively inexpensive and unique hotels that uses user-taken Instagram pictures to appeal to customers. This is ideal for those seeking an authentic and posh traveling experience.

Specializing in a price point of $15 to less than $100 USD per person a night, Poshpacker is intended for "the next generation of travelers." The aspirational yet affordable hotels featured are contemporary options that will appeal to the millennial age group. The hotel finder uses a curation of hotels and hostels spanning five continents you can book a room in. The free concierge service aims to get back to people within 24 hours too.
Trend Themes
1. Affordable Niche Lodging - There is an opportunity to create more affordable and unique lodging options that appeal to a younger, budget-conscious demographic.
2. Instagram-inspired Travel - Businesses can use visually appealing social media content to entice customers and showcase their unique accommodations.
3. Curated Hotel Finders - Creating a website or app that offers a curated selection of affordable and unique lodging options can help travelers who are overwhelmed by the sheer quantity of options available.
Industry Implications
1. Hospitality - Hotels, hostels, and other types of lodging can incorporate unique amenities and experiences that appeal to younger travelers on a budget.
2. Travel - Travel agencies or websites that specialize in catering to budget-conscious travelers can tap into the growing demand for unique and affordable lodging options.
3. Social Media - Social media platforms can partner with lodging sites to showcase visually appealing content and promote unique options through targeted advertising.
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