There are tons and tons of hot sauce bottles out there that claim to be the spiciest on the market, but instead of just calling itself hot sauce, Diablo brands itself as the "Hottest Sauce." Moscow's View Point Branding Agency was tasked with coming up with packaging that would match the intensity of this claim and the results are pretty clever.
The shape of a raging bull's head is created on the bottles with a mixture of text and peppers for the horns, which serve to show the type of pepper that was used in each different sauce type. The labels are simple but eye-catching and with a prominent scale on the sauces from "hot" to "diabolic hot," it should save some taste buds from being burned from mistakenly grabbing an extra spicy sauce instead of a mild one at the store.
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