This campaign celebrates World Pride and launches Airbnb's #HostWithPride campaign to support travelers who are part of the LGBT community. There are still over 75 countries around the world that consider homosexuality to be illegal and Airbnb is working to reduce and eventually eliminate this number.
The campaign video features couples who have experienced the harsh reality of travelling as a gay couple to different parts of the world where they are not accepted. Airbnb sheds some light on the equality issues that surround travelling as part of a same-sex couple.
The ultimate goal for the Airbnb #HostWithPride campaign is to eliminate these equality issues and encourage travel throughout the LGBT community. This ad seeks to combat the negative mindset of countries that don't accept homosexuality by "creating a world of more acceptance, together."
What Makes This Trend Stand Out
- LGBT+ Travel
- Disruptive innovation opportunity: Develop travel services and experiences specifically catered to the LGBT+ community.
- Equality Campaigns
- Disruptive innovation opportunity: Create campaigns and initiatives that promote equality and inclusivity for marginalized groups.
- Impactful Advertising
- Disruptive innovation opportunity: Explore creative ways to use advertising to positively impact social issues and enact change.
Sectors Adopting This
- Travel and Hospitality
- Disruptive innovation opportunity: Develop inclusive and safe travel accommodations that cater to the unique needs of the LGBT+ community.
- Advertising and Marketing
- Disruptive innovation opportunity: Use advertising and marketing to push for societal change and promote equality.
- Social Activism
- Disruptive innovation opportunity: Develop new and innovative ways to promote social activism and encourage positive change.
