The Horlicks Nutribic Biscuits campaign acknowledges the sad fact that for many, work never ends. But just because people can be endlessly busy, that doesn't mean they should sacrifice their health. This cookie provides just the right amount of a pick-me-up to get people through the day before proper mealtimes.
Conceived and executed by the JWT ad agency branch based in India, the Horlicks Nutribic Biscuits campaign revolves around atypical cookies, the ingredients of which are emails, word docs and other work folders. Art directed by Subhash Sudhakaran with creative direction by Swati Bhattacharya, the images send a powerful message about nutrition at work. With a big bite taken out of each cookie, the images were illustrated by artist Myoo.