HOP WTR Debuts the 'Peach' Flavor of 'HOP WTR'
Kanesa David — June 22, 2022 — Lifestyle
HOP WTR has announced a new ‘Peach’ flavor of the popular sparkling water beverage. HOP WTR is infused with adaptogens and nootropics so consumers can make the most out of their day without stress. The new ‘Peach’ flavor was designed with lovers of the fruit in mind as HOP WTR recognized the lack of non-alcoholic peach beverages. 'HOP WTR' is crafted with zero alcohol, calories, carbs, and sugar, so consumers have healthier options to choose from on the patio.
HOP WTR has previously released ‘Classic,’ ‘Blood Orange,’ ‘Mango,’ and ‘Lime’ flavors of the best-selling drink. Jordan Bass, Co-Founder of HOP WTR, says: “Combining fun and functionality is important over summer, which is why our Peach flavor release will be available just in time. Consumers will get that same satisfaction of cracking into a can of HOP WTR Peach as sipping on a non-alc bellini or Peach mojito by the beach – without the hangovers, afternoon slump or dehydration.”
Image Credit: HOP WTR
HOP WTR has previously released ‘Classic,’ ‘Blood Orange,’ ‘Mango,’ and ‘Lime’ flavors of the best-selling drink. Jordan Bass, Co-Founder of HOP WTR, says: “Combining fun and functionality is important over summer, which is why our Peach flavor release will be available just in time. Consumers will get that same satisfaction of cracking into a can of HOP WTR Peach as sipping on a non-alc bellini or Peach mojito by the beach – without the hangovers, afternoon slump or dehydration.”
Image Credit: HOP WTR
Trend Themes
1. Peach-flavored Beverages - The rise in popularity of peach-flavored sparkling waters and other beverages presents an opportunity for companies to innovate in the non-alcoholic beverage industry with unique and refreshing flavor profiles.
2. Functional Beverages - The inclusion of adaptogens and nootropics in HOP WTR's line of sparkling waters highlights the potential for functional beverages that not only taste good but also provide added health benefits.
3. Alcohol Alternatives - HOP WTR's alcohol-free and low-calorie formulations demonstrate a larger trend towards non-alcoholic drinks as a healthier alternative to traditional alcoholic beverages.
Industry Implications
1. Beverage Industry - The growth of flavored sparkling water and functional beverage categories in the beverage industry creates opportunities for companies to launch innovative products and capitalize on changing consumer preferences.
2. Fitness and Wellness Industry - The inclusion of adaptogens and nootropics in HOP WTR's line of products provides opportunities for companies in the fitness and wellness industry to create new products that combine functionality with taste.
3. Hospitality Industry - The demand for non-alcoholic and low-calorie beverage options offers opportunities for the hospitality industry to innovate their menus and cater to the growing number of health-conscious consumers.
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