Weightloss lollipops?! It sounds almost too good to be true, but they really exist. Thanks to a company called Fun Unlimited, anyone can now enjoy a candy treat and still lose weight. The Power Pops Weight Loss Lollipops come in 30 different flavours and have the added secret ingredient of Hoodia that actually helps to stave off food cravings and shed those unwanted pounds. This is a super find!
Implications - Consumers today are generally obsessed with their aesthetics, especially in regards to weight. They want to maintain an attractive physique while still indulging in their favorite foods. By purchasing these products, consumers feel that they will not have to sacrifice their favorite treats to look the way they want to.