The premium smartphone market is seeing devices retailing for well over $1,000 be introduced to the dismay of many consumers, so new options like the Honor 10 Lite are being developed to offer an alternative.
Created as a premium smartphone with a low price point, the smartphone features a Kirin 710 processor along with a crisp display that offers FHD+ resolution. The smartphone comes in two options that have 4GB of RAM and 64GB of storage or 6GB of RAM and 128GB of storage to make them ideal for users craving more power or more reserved specs.
The Honor 10 Lite smartphone is rounded off with a 24MP camera that is perfect for snapping selfies, while the rear dual-camera system has one 2MP lens and one 13MP lens.
Key Themes Behind This Trend
- Premium Low-cost Smartphones
- Disruptive innovation opportunity: Develop affordable smartphones with high-end features to cater to budget-conscious consumers in the premium smartphone market.
Where This Applies
- Smartphone Manufacturing
- Disruptive innovation opportunity: Manufacture smartphones with powerful processors and high-quality displays at a lower price point to compete with expensive premium smartphones.
- Camera Technology
- Disruptive innovation opportunity: Improve front and rear camera systems in low-cost smartphones to offer high-resolution photography capabilities to a wider range of consumers.
- Storage Technology
- Disruptive innovation opportunity: Develop smartphones with large RAM and storage capacities at affordable prices to cater to users seeking more power and storage options.
