Bold Blossoming Fashion

The Vogue Korea Hong Jang Hyun Photoshoot is Floral

The Vogue Korea Plum Blossoms In The Snow editorial accentuates bold floral looks. Model Jang Yoon Ju sports elegant apparel that features large blossoms, expanding in each image as they were captured by photographer Hong Jang Hyun.

Plum Blossoms In The Snow will be featured in the January 2013 issue of the Vogue Korea magazine. Readers will as such be privy to the seasons coming love of blossoms and leaves, seen in current collections, lookbooks and advertisement campaigns.

Stylist Lee Ji-ah is the mastermind behind these colorful ensembles as she decided to include the ladylike dresses, ornate necklaces and sheer head coverings. The accessories were similarly central to the photoshoot given the daring incorporation of lace gloves, stems and planting pots.

Bold Floral Looks
Opportunity for brands to create bold and eye-catching floral fashion collections.
Seasonal Nature Inspiration
Potential for incorporating nature-inspired elements into fashion designs and marketing campaigns.
Incorporating Unique Accessories
Disruptive innovation opportunity by introducing unconventional accessories in fashion trends.

Industries Being Reshaped

Fashion
Fashion brands can explore new designs and marketing strategies based on bold floral looks.
Photography
Photographers can experiment with capturing nature-inspired fashion shoots.
Accessories
Opportunity for accessory designers to create unique and unconventional pieces that complement fashion trends.
SCORE
6.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 89%
Activity 85%
Freshness 8%