Creating a connection between the hive, the honey wand and the final product, the KARNOS honey jars are a fresh approach to packaging the sweet product. Designed by the Squeeze Creative Workshop in Greece, the KARNOS packaging focuses on the blank space on the jar in order to create an image using the product itself.
The label on the KARNOS packaging is split in two and uses this blank space to merge the images of a honey wand and a beehive together to create a playfully natural branding effect. The simplistic yet bold branding approach on the honey jars helps to draw the consumer's perceptions towards the natural beginnings of the product. In a market filled with prepackaged goods, we'll likely continue to observe brands reminding consumers of a products origins through natural imagery.
What's Driving This Trend
- Natural Branding
- Creating packaging that incorporates natural imagery to remind consumers of a product's origins.
- Simplistic Packaging
- Using minimalistic design elements to draw consumer's attention to the product itself.
- Playful Branding
- Incorporating playful and creative elements in packaging to create a unique branding effect.
Who This Affects Most
- Food Packaging
- Opportunity for food brands to utilize natural branding and simplistic packaging to stand out in the market.
- Design and Advertising
- Innovation in packaging design and creative branding techniques provide opportunities for design and advertising agencies.
- Consumer Goods
- Brands in the consumer goods industry can leverage playful branding to engage and attract consumers.
