The Honda 'Everything Fits Easier' ad campaign cleverly shows that items placed in its trunk, be them inanimate or not, will appear to be a lot smaller than they are. That's because it is so roomy that it can fit quite a bit. With "over 70 cubic feet of cargo space in the 2012 CR-V," as stated in the print ads, the campaign revolves around images of a chair, golf club set and dog, all of which have been surreally compressed.
Conceived and executed by Dare, an ad agency based in the United States, the Honda 'Everything Fits Easier' ad campaign was art directed and creative directed by Rob Sweetman with additional creative direction by Bryan Collins. Hilariously photographed by Anthony Redpath, the copy for the campaign was written by Mia Thomsett.
Compressed Object Ads
More Stats +/-
Iconic Innovation Illustrations
Food-Shaped Animal Ads
Dual Face Ads
Fairy Tale Polish Ads
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The Honda 'Everything Fits Easier' Campaign Promotes Its Spacious Trunk
- By: Meghan YoungSep 25, 2012