Conceived by the creative team at Leo Burnett Melbourne, this Honda CRV-commercial proves that anything is possible if you're just willing to believe it. The auto ad celebrates conceptual imagery and begins with a little girl's plea for a new pink horse toy after hers is broken.
Travelling alongside his children, a father rushes to replace the toy but is met with something unexpected -- a Rainbow farm that features none other than a pink horse. Boasting psychedelic imagery and striking scenery, Leo Burnett's Honda CRV-commercial defies traditional auto ad standards and instead invites drivers to dream.
Its theme appeals to Honda's familial target demographic and blends together elements that both child and adult audiences will appreciate.
Dream-Encouraging Auto Ads
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Future Festival & Malcolm Gladwell - Early Bird Deadline
Haunting Television Marketing
5 Second Commercials
Nostalgic Car Campaigns
Compassionate Tissue Commercials
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This Honda CR-V Commercial Encourages One to Make Dreams a Reality
- By: Jana PijakJul 23, 2015