Homesick and Dunkin' are bringing back their limited-edition candles just in time for the holiday season. As more restuarants close due to COVID-19 restrictions, many brands are looking to increase their cash flow and engagement with private label products.
This candle is the perfect example, as it offers a unique non-food offering from the iconic fast food chain. Perfect for fans of the brand, these candles arrive in two scents “Original Blend” and “Old Fashioned.” Both of these fragrance profiles were inspired by Dunkin's original coffee and doughnuts. What's exciting about this offering, is that those purchasing have the option to engrave the candle with their own message, making for a special and intimate gift idea.
Image Credit: Homesick
What's Driving This Trend
- Private Label Products
- Restaurants are increasing their cash flow and engagement by creating private label products like the limited-edition Dunkin' candles.
- Branded Merchandise
- Fast food chains like Dunkin' are offering non-food products like scented candles to engage with fans and increase brand loyalty.
- Customization and Personalization
- The option to engrave a message on the Dunkin' candles adds a personal touch and offers a unique gifting opportunity.
Who This Affects Most
- Fast Food
- Fast food chains like Dunkin' are expanding into the branded merchandise industry with products like scented candles.
- Home Goods
- Creating scented candles allows fast food chains like Dunkin' to tap into the home goods industry and offer unique products to consumers.
- Gifting
- The customizable Dunkin' candles create opportunities in the gifting industry, providing a personalized and intimate gift option for consumers.
