"Architecture of Fantasy" are the creations of 62 artisans for who join to make end-to-end, one-of-a-kind, high performance, high tech, hyper plush, digital cinema experiences for individual homes.
The 'First Impressions' creation breaks into the Art Deco period, making a strong showing to replicate the famous Chandler Cinema. The home theater includes top-of-the-line audio technology and architecture and interior design development to help ensure the maximum amount of pleasure.
Implications - Extravagant personal theatres are a staple in luxury homes that furthers the exclusivity and increases the selling power of these mega-mansions. While public movie theatres are generic in appearance, home theatres give wealthier consumers a chance to display personal style and serve as status symbols that set them apart from the rest of the consuming public.