A festive home pop-up shop is to open this holiday season in the Mall of America. The temporary activation is launched by e-commerce giant Amazon and Good Housekeeping Magazine. The collaboration sees Amazon extending itself from the virtual into the physical world yet again, while Good Housekeeping has the potential to reach a wider audience thanks to the online retailer's popularity.
The home pop-up highlights the relationship between the two brands and will boast 40 specially selected products for the house. Guests are able to test and sample these offerings at the Amazon x Good Housekeeping booth in the Mall of America. Naturally, purchases can be made on-site and consumers can have their goods shipped over straight to their home.
Photo Credits: Tony Nelson