In an effort to promote the Elmsta 3000 Horror Fest, ad agency Saatchi & Saatchi put together a fright-inducing invitation campaign called 'Home Invasion.'
Using the phone numbers and addresses of registered users, the ad agency sent pictures of people's houses to their phones through text message. After half an hour, the agency sent another text informing the phone's user that someone was waiting in their living room.
Upon searching for the sender's phone number on Google, users encountered an online ad that stated "Now we're in your kitchen." The ad led to a website that asked people to confirm their participation in the Elmsta 3000 Horror Fest. Within two hours, all of the participants RSVP'd for the film festival.
Simulated Stalker Stunts
More Stats +/-
Brutal Wildlife Campaigns
Cloaked Hearing Test Campaigns
Soundwave Skyline Campaigns
Live Street Waxing Campaigns
Human Hair Ensemble Campaigns
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.