Smart Home Diffusers

'Moodo' is an App-Connected Diffuser That Uses Aromatic Individual Capsules

'Moodo' is being introduced to the world as a new smart home diffuser concept on crowdfunding platform Indiegogo.

While there is plenty of mixing and matching that can be done with most ordinary electronic diffusers and a few essential oils, Moodo takes this premise to the next level with capsules and app connectivity. Moodo's main console contains four round slots, which can be filled with individual scent capsules such as Divine Rose, Neroli Citrus and Sandalwood. With an app, users are able to create to adjust the outputs of each individual fragrance capsule in the same way that one controls the volume on a speaker. Due to this, the app also helps users save favorite combinations.

The ways in which the scent capsules can be mixed, matched and intensified based on one's preferences mean that there are over 400,000 different scent combinations that can be created with Moodo.

Smart Home Diffusers
Technology-driven customization of home fragrance discover new interests among customers in personalized homecare solutions.
Individual Scent Capsules
Customization of scents through scent capsules create a new niche in home fragrance market.
App Connectivity
Increasing popularity of connected home devices inspires innovation in app-controlled home fragrance solutions.

Who This Affects Most

Home Fragrance
Opportunities for traditional home fragrance manufactures to expand and innovate by incorporating technology-driven customization in their product line.
Smart Home Technology
Incorporating sensors and artificial intelligence in smart home fragrance technology create competitive edge for players in connected home devices market.
Crowdfunding
Crowdfunding a viable option for startups with innovative ideas in customized homecare solutions like Moodo.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 32%
Activity 95%
Freshness 8%