Studio Cadena's playful holiday installation, located outside of New York City's Flatiron Building, proves to be an unconventional choice for the festive season, but one that will delight passers-by nonetheless. Instead of the traditional color scheme and iconic motifs of celebrated holidays like Christmas and Hannukah, Studio Cadena undertakes a rather largely abstract project.
The holiday installation consists of 23 transparent vinyl screens that are prompted up by a black frame. With a rather minimalist aesthetic, the temporary pavilion evokes warmth and happiness with its tonal yellow colorway. Studio Cadena's creation essentially shows a collection of abstract-forward smiley faces. The main idea behind the structure is to not only celebrate the holidays but to also "offer light relief at the end [of] a tumultuous year in the US."
Photo Credits: Benjamin Cadena