The Bacardi Holiday-At-Home Set was created in collaboration with Social Studies to elevate the experience of putting together creative cocktails and table settings. Knowing that people want to make extra special efforts for this year's holiday season, the partners came together to offer a festive decor kit for virtual gatherings and "quaranteam" meetings alike.
With the Bacardi Holiday-At-Home Set, cocktail lovers get a selection of barware and glassware picked by Bacardi, plus the modern yet rustic essentials of Social Studies' popular Hygge Holiday decor style. The set shares everything from evergreen boughs and cozy copper mugs to candles and hand-stitched linen napkins to make intimate holiday get-togethers especially aesthetically pleasing. Every set also includes an inspiring recipe for rum baba cake created by New York City-based food artist and lifestyle influencer Laila Gohar.
Image Credit: Bacardi
Key Themes Behind This Trend
- Virtual Gatherings
- Disruptive innovation opportunity: Develop virtual party kits and decor sets to enhance the experience of online gatherings.
- Rustic Decor
- Disruptive innovation opportunity: Create decor sets that incorporate modern yet rustic elements for a unique and cozy aesthetic.
- Curated Barware
- Disruptive innovation opportunity: Offer curated sets of barware and glassware to elevate the at-home cocktail experience.
Where This Applies
- Event Planning
- Disruptive innovation opportunity: Integrate virtual party planning services and decor sets into the event planning industry.
- Home Decor
- Disruptive innovation opportunity: Collaborate with beverage brands to create themed decor sets that align with their products, targeting the home decor industry.
- Food and Beverage
- Disruptive innovation opportunity: Partner with influencers and food artists to develop recipe-focused decor sets that enhance the dining experience, benefitting the food and beverage industry.
