Cutout Chronographs

Alexander Petunin's 'hoLED Watch' Looks More Like a Bracelet

Since the traditional watch is no longer necessary for telling the time now that almost everyone carries a cellphone or other device that can keep track of every passing minute and hour, the hoLED Watch shows how watch companies can adapt to make contemporary chronographs desired rather than required. The hoLED Watch looks more like a futuristic accessory rather than a practical watch.

Designed by Alexander Petunin, the hoLED Watch doesn't actually look like a watch at all. That is because it has sizable holes where the face should be. Yet by looking discreet, the hoLED Watch does pass more for a piece of jewelry than anything else. The biggest of the three holes tells the hour, the middle indicates the minute and the smallest represents the seconds.

Alternative Chronographs
Designing fashionable accessories with alternative ways of telling time that do not necessarily resemble traditional watches.
Multifunctional Jewelry
Creating functional jewelry that serves more than just a decorative purpose.
Discreet Timepieces
Designing watches that look more like jewelry or accessories rather than practical timepieces.

Sectors Adopting This

Fashion Accessories
Incorporating technology into fashion accessories, exploring unique ways to make statement pieces for watches and other time-telling devices that double as fashion accessories.
Jewelry Design
Incorporating timepieces into unique, contemporary and multifunctional jewelry designs.
Consumer Electronics
Creating new ways of integrating time-telling devices into everyday convenience gadgets such as phones, tablets, and laptops.
SCORE
1.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 31%
Activity 10%
Freshness 8%