Ideas
Explore the world's #1 largest database of ideas and innovations, with 457,939 inspiring examples.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,876 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,876 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,204 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 457,939 cutting edge ideas.

Storytelling Orange Juice Campaigns

Storytelling Orange Juice Campaigns play_circle_filled

Hohes C. Debuts Emotional 'What Do You Get Up For?' Juice Ad

— August 14, 2019 — Lifestyle
Hohes C., a German orange juice brand, recently launched an emotional, storytelling campaign that asks consumers 'What do you get up for?' The campaign was created by Jung Von Matt and directed by Liz Murphy.

Hohes C.'s commercial showcases various people who wake up in the early hours of the morning to start their day. The situations vary from looking after young children to practicing yoga. Other characters are getting an early start on their workday while others work on their athleticism by jogging or playing football. The central theme of the campaign is to highlight the motivational factors that give our lives purpose and meaning.

Many brands have taken the catalyzation approach of encouraging personal development within consumers and the orange juice brand Hohes C is no exception. The new campaign strikes an emotional chord with customers in an effort to expand consumer loyalty.
Trend Themes
1. Emotional Advertising - An opportunity for brands to connect with consumers on a deeper emotional level, increasing loyalty and engagement.
2. Storytelling Marketing - The use of compelling narratives to engage and resonate with customers, creating an authentic brand connection.
3. Personal Development Promotion - Brands leveraging the motivation and personal growth aspirations of consumers to strengthen brand loyalty and attract new customers.
Industry Implications
1. Beverage - Innovative campaigns that tap into customers' emotions and aspirations can enhance brand loyalty in the competitive beverage industry.
2. Advertising - Opportunities for agencies to create impactful and emotionally-driven campaigns that resonate with consumers.
3. Wellness - Using storytelling and emotional appeals to connect with individuals seeking personal growth and well-being in the wellness industry.
2.4
Score
Popularity
Activity
Freshness