First off I am not a massive Sims fan but this tie up is very groovy - well I know myself and the UK press think so.
EA has really outdone itself by teaming up with H&M, allowing fans to get design their own Sims clothing.
The Sims 2 H&M Fashion Runway allows all budding tailors, seamstresses, and fashionistas to show the world what they're made of : and we even get to vote for our favourites online how much fun?
And who knows :
H&M is the first brand to enter this way into The Sims world, and there is speculation that some virtual designs may well end up in store.