This year, the H&M Design Award has produced a collection much edgier than the apparel normally found on the fast-fashion clothing store's racks.
The winner of the 2015 H&M Design Award is Ximon Lee, a Parsons grad from Hong Kong whose architecturally styled creations create cubic geometric silhouettes much different from anything on the current Western menswear market. His Fall/Winter collection for H&M shows Japanese influences, with oversized shorts worn over leggings, flat cloth sandals and boldly boxy jackets. The color palate is subdued, using mostly black, white and denim, with pinstripes and leather patchwork adding texture. Ximon Lee suggests that his H&M Design Award collection could be worn by either men or women.
The H&M Design Award is an extremely intelligent way for the worldwide style purveyor to inject some cutting-edge concepts into its collection, maintaining its brand identity as a link between the world of avant-garde fashion and the typical consumer.