Hitachi Mind Trick

Move the Train With Your Brain

Hitachi continues to dive into the mind reading business. This time, they've created a cap which reacts to blood flow through the frontal cortex of the brain. When test subjects are asked to do simple calculations, the cap analyzes brain activity and launches a toy train into motion. Once the subject stops calculating, the train stops.

Researchers hope this technology can be used to assist people with disabilities. Down the road they see the technology being used in place of remote controls or computer keyboards, or in the next generation of automobiles.

Mind Reading Technology
Disruptive innovation opportunity for developing assistive devices for people with disabilities.
Brain-computer Interface
Disruptive innovation opportunity for replacing traditional remote controls or computer keyboards.
Neurotechnology
Disruptive innovation opportunity for integrating brain-controlled features into the next generation of automobiles.

Who This Affects Most

Healthcare
Disruptive innovation opportunity for creating medical devices that leverage mind reading technology.
Consumer Electronics
Disruptive innovation opportunity for incorporating brain-computer interface into everyday consumer products.
Automotive
Disruptive innovation opportunity for implementing neurotechnology in the design of future cars.
SCORE
1.4 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 8%
Activity 26%
Freshness 8%

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