Saks Fifth Avenue just launched a clothing line inspired by the hit TV show 'Empire'. Empire is an American TV series that centers on a hip-hop record company. One of the most memorable characters on the show is the strong and powerful Cookie Lyon.
To celebrate the second season of the show, Saks Fifth Avenue launched a clothing line inspired by Cookie and her dysfunctional clan. The new line is designed to reflect Cookie's style on the show, which often involves bold colors, animal prints and statement jewelry. Saks Fifth Avenue managed to translate Cookie's flamboyant personality into affordable consumer products. As Saks Fifth Avenue's marketing boss Mark Brigg explains, "the goal was to make the collection easy for our customer to achieve the characters’ looks."
The new collection provides a unique way for fans to emulate memorable characters from the hit TV show.
What Makes This Trend Stand Out
- Character-inspired Clothing Collections
- Opportunities for fashion retailers and designers to tap into popular TV shows and movies as inspiration for new clothing lines.
- Affordable Celebrity-style Clothes
- Opportunities for fashion retailers to create affordable versions of outfits worn by celebrities on TV shows and movies.
- Fashion Merchandise for TV Shows
- Opportunities for TV shows to collaborate with fashion retailers to create merchandise inspired by the show's characters and fashion style.
Sectors Adopting This
- Fashion Retailers
- Fashion retailers can create new clothing lines inspired by popular TV shows and movies to attract younger consumers and drive sales.
- TV and Film Industry
- TV and film studios can collaborate with fashion retailers to create merchandise inspired by their shows or movies as a way to generate additional revenue and build brand recognition.
- Marketing and Advertising
- Marketing and advertising firms can help fashion retailers and TV shows develop and promote clothing lines and merchandise to reach a wider audience and increase brand awareness.
