Saks Fifth Avenue just launched a clothing line inspired by the hit TV show 'Empire'. Empire is an American TV series that centers on a hip-hop record company. One of the most memorable characters on the show is the strong and powerful Cookie Lyon.
To celebrate the second season of the show, Saks Fifth Avenue launched a clothing line inspired by Cookie and her dysfunctional clan. The new line is designed to reflect Cookie's style on the show, which often involves bold colors, animal prints and statement jewelry. Saks Fifth Avenue managed to translate Cookie's flamboyant personality into affordable consumer products. As Saks Fifth Avenue's marketing boss Mark Brigg explains, "the goal was to make the collection easy for our customer to achieve the characters’ looks."
The new collection provides a unique way for fans to emulate memorable characters from the hit TV show.