The Histor Paint Campaign Features Simple Colorful Dioramas
Meghan Young — June 21, 2012 — Marketing
References: ogilvy & ibelieveinadv
Simple and playful, the Histor Paint campaign depicts classic paint chips as equally classic pieces of furniture. From a green-gradient lounger to a red-gradient desk and chair set, the possibilities are made endless when it comes to giving these pieces as well as the home a colorful facelift.
The Histor Paint campaign was conceived and executed by the Ogilvy & Mather ad agency based in Amsterdam, The Netherlands. With copy by Jochem Rijlaarsdam, it reads, “Histor. At home in every colour.” Art directed by Dylan Putman with creative direction by Darre van Dijk, the ad campaign was adorably photographed by Marc van Oene. The images used in the Histor Paint campaign look almost like a minimal diorama, which inadvertently simplifies the painting process.
The Histor Paint campaign was conceived and executed by the Ogilvy & Mather ad agency based in Amsterdam, The Netherlands. With copy by Jochem Rijlaarsdam, it reads, “Histor. At home in every colour.” Art directed by Dylan Putman with creative direction by Darre van Dijk, the ad campaign was adorably photographed by Marc van Oene. The images used in the Histor Paint campaign look almost like a minimal diorama, which inadvertently simplifies the painting process.
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