Instantly modernizing old marble statues, photographer Léo Caillard dressed sculptures in modern garb in the 'Hipster In Stone' collection. Caillard found classical statues and then dressed them in vintage clothing. Each statue was placed in a set of clothing including sunglasses, button-up shirts, cargo shorts and rolled-up jeans. The resulting photos are hilarious. Each statue is instantly made to look obnoxious instead of dignified.
The Hipster In Stone series explores the line between our perception of past and current styles. By placing statues in humorous clothing, Caillard made the artworks infinitely more relatable. However, the added familiarity removes the dignified looks that the sculptures once had. Since some of the statues have unnatural poses, the loss of authority prompts them to become ridiculous.
Why This Trend Is Growing
- Modernizing Statues
- The 'Hipster In Stone' photoshoot demonstrates the trend of updating classical sculptures with modern clothing, creating a new and relatable aesthetic.
- Blurring Styles
- The series highlights the trend of blurring the line between past and present styles, creating a juxtaposition between classical art and contemporary fashion.
- Adding Humor and Relatability
- By dressing the statues in humorous and familiar clothing, the photoshoot taps into the trend of adding humor and relatability to traditional art forms.
Industries Being Reshaped
- Art
- Artists and photographers can take inspiration from the 'Hipster In Stone' series to explore the intersection of classical art and modern fashion.
- Fashion
- The photoshoot presents an opportunity for fashion designers and brands to collaborate with artists to create unique collections that blend classical motifs with contemporary fashion.
- Advertising and Marketing
- Brands can leverage the concept of modernizing statues to create disruptive advertising campaigns that capture attention by reimagining traditional imagery in a humorous and relatable way.
