Consumers who are looking for indulgent but also guilt-free eating experiences are turning to high-protein, low-calorie ice cream products. To emphasize its lighter-than-ever recipe, UAU! makes the most of playful packaging that communicates its best qualities. The focal point of the ice cream pints are floating balls of ice cream, which are labeled to show how many calories can be found in a single portion.
The ice cream brand's take on classic chocolate and vanilla flavors plays with a sophisticated color palette that was intentionally selected for "a contemporary and international look."
These kinds of better-for-you ice cream products offer a fusion of decadence and health that speaks to consumers who are looking for something different than high-fat, high-sugar dairy desserts.