Transparent Labs is expanding its ‘Bulk’ line with ‘David Laid Bulk,’ a signature pre-workout for those seeking more stimulation before training. The formula increases caffeine to 400 mg, twice the amount in regular ‘Bulk,’ and adds ‘Dynamine’ for a stronger jolt.
Focus shifts to ‘Cognizin’ and more tyrosine, while pump support moves to pure citrulline. Transparent Labs also removes beta-alanine and ‘Senactiv,’ so the formula leans away from endurance and toward energy. It is available from Transparent Labs’ online store in ‘Strawberry Kiwi’ as a 30-serving tub or 15-count stick packs.
The $64.99 tub places this version above the brand’s standard ‘Bulk’ options and makes the collaboration a direct upsell for buyers seeking a stronger pre-workout. Stick-pack availability also broadens access for those who want the formula without committing to a full tub.
Image Credit: Stack3d
Key Themes Behind This Trend
- High-stimulant Fitness Formulas
- Concentrated caffeine blends reflect rising demand for workout products that prioritize intense energy and focus over balanced endurance support.
- Creator-led Supplement Upsells
- Signature collaborations with fitness personalities create premium positioning opportunities around trust, aspiration, and differentiated product strength.
- Portable Performance Sampling
- Stick-pack formats reduce purchase friction for high-potency supplements by giving consumers a lower-commitment way to trial advanced formulas.
Where This Applies
- Sports Nutrition
- Premium pre-workouts with elevated stimulant profiles signal whitespace for specialized formulations tailored to niche training goals and tolerance levels.
- Health and Wellness Ecommerce
- Direct-to-consumer launches enable brands to test premium collaborations, flavor drops, and format variations with rapid feedback from performance-focused buyers.
- Functional Beverage Ingredients
- The use of compounds like Dynamine, Cognizin, and citrulline highlights ingredient-level innovation in products designed for energy, cognition, and physical output.
