Urban Decay is known for its highly sought after eye shadow palettes, but more recently the brand has created a buzz with the announcement of its Hi-Fi Shine Ultra Cushion lip glosses.
Arriving in 18 different iterations, these glosses promise to offer something to appeal to any consumer's aesthetic. The hues range from deep pinks to shimmering golds and arrive in a variety of finishes, like metallic, holographic, cream, and sheer cream. The variety of colors and finishes help one seamlessly transition from a day to a night-inspired look and offer something for everyday and more niche wear.
To make matters even more convenient, these lippies arrive in a clear tube that's equipped with an easy-to-use applicator brush.
Image Credit: Urban Decay
Why This Trend Is Growing
- Hi-fi Shine Ultra Cushion Lip Glosses
- Urban Decay's Hi-Fi Shine Ultra Cushion lip glosses create an opportunity for other brands to compete with a similar trendy product.
- 18 Lip Gloss Color Variations
- The release of 18 new shades in Urban Decay's Hi-Fi Shine Ultra Cushion lip gloss collection creates new opportunities for makeup enthusiasts looking for a product with more choices.
- Clear Tube Packaging
- The clear tube packaging of Urban Decay's Hi-Fi Shine Ultra Cushion lip gloss collection creates an opportunity for other brands to adopt similar see-through designs.
Industries Being Reshaped
- Cosmetics
- Urban Decay's Hi-Fi Shine Ultra Cushion lip gloss collection introduces a disruptive innovation in the cosmetics industry with its unique shades and packaging.
- Fashion
- The fashion industry has an opportunity to collaborate with the cosmetic industry to offer matching accessories such as lip glosses with the outfits.
- Consumer Goods
- Urban Decay's Hi-Fi Shine Ultra Cushion lip gloss collection's introduction of trendy product design can impact the consumer goods market by encouraging innovation and targeted customer outreach.
