With a name that means "Southern Winds" in their native Okinawan, Japanese breakbeat band Hifana perform some of the country's most pleasant, polyrhythmic tunes -- and now you can too, thanks to the group's newly released mobile app called Fresh, Push, Play.
Far from being a marketing gimmick, this app includes sounds bites from Hifana tracks and live performances. Not only are fans able to mix the soundboard to replicate their favorite songs, they can actually record new ones! Social media enters the mix as Fresh, Push, Play offers game modes for iPhone DJs to prove who can deliver the best Hifana cover. This mobile app is so intuitively designed that the band itself has been putting it to use during live performances, breaking and scratching over pre-recorded sounds.
An app like this is potentially the most effective way to build a meaningful connection with one's audience. In the recording industry, musicians don't reach out to their fanbase often or tangibly enough.