Hidden Smile Photography

French Photographer Réhahn Captures a Common Vietnamese Gesture

The Hidden Smiles photo series by Réhahn, a photographer hailing from France, will make you smile, big and proud. After all, such a form of expression is incredibly contagious, hidden or not. But what makes this photo series particularly fascinating is the history behind why Vietnamese people have the habit of hiding their smiles.

First of all, they are hiding their white teeth. My Modern Met writes, "This mysterious smile dates back hundreds of years, to a time when a common belief was that only evil spirits, savages, and wild animals possessed long, white teeth." Yet what intrigued the photographer was how much emotion was still present in his Hidden Smiles series. Such expressions extend way beyond the mouth.

Hidden Smiles
Capturing the hidden smiles of Vietnamese people can uncover cultural traditions and beliefs.
Expression Beyond the Mouth
Exploring the emotions conveyed beyond the smile can lead to new ways of capturing human expression.
Contagious Expression
Discovering the contagious nature of smiles can inspire innovative approaches to visual storytelling.

Sectors Adopting This

Photography
Photographers can incorporate the concept of hidden smiles into their work to capture unique cultural perspectives.
Cultural Studies
Researchers and anthropologists can delve into the history and significance of hidden smiles in different cultures.
Marketing and Advertising
Understanding the power of hidden smiles can help brands create captivating campaigns that tap into emotional connections.
SCORE
5.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 81%
Activity 73%
Freshness 8%