Hidden Art isn’t only a great art website, it’s also a non-profit organization that goes to great lengths to promote UK designers and artists. The Milan Furniture Fair 2010 is coming up, and Hidden Art will be helping five UK furniture designers show products at the fair.
Independent designers have it tough in the international market, so Hidden Art is truly doing a service to these British artists.
Implications - Any company seeking to generate favorable brand goodwill would be wise to pair a new product with a campaign from a charitable organization. By attaching the brand's name to a burgeoning non-profit group, the company ensures generous and complimentary media coverage, as well as support from engaged citizens. The company also guarantees greater brand awareness and access to consumers that may not have otherwise been interested in their brand.