Aram Store, which is based in London works together with Max Radford Gallery to present an in-store gallery space dubbed Now 4 Then. It showcases various furniture and lighting by designers in the brand's upcoming roster whilst also honoring the brand's heritage. The show highlights ten emerging designers in the UK and highlights products that are being seen for the first time. This takes place in London's Max Radford Gallery.
Max Radford, Max Radford Gallery's founder tells Dezeen about the process, stating "We worked with designers within our roster that we felt suited to the more product-based approach that Aram is associated with. We were also able to work with three new designers that we have admired for some time and felt would fit perfectly – Andu Masebo, Charlie Humble Thomas and Freddy Tuppen. This shift in approach for Now 4 Then has been a pleasurable challenge for us and something we look forward to doing more of as a gallery and platform."
Image Credit: Richard Round-Turner
Why This Trend Is Growing
- Hybrid Retail-gallery Spaces
- The convergence of retail environments with gallery settings allows customers to experience products in a more artistic and immersive context.
- Emerging Designer Showcases
- Platforms highlighting the work of up-and-coming designers provide fresh and unique products that distinguish brands in a competitive market.
- Heritage-modern Fusion
- Combining new, innovative designs with a brand’s historical elements creates a unique blend that appeals to both modern and nostalgic sensibilities.
Industries Being Reshaped
- Retail
- Retail environments integrating gallery-like exhibitions are transforming customer experiences and elevating product engagement.
- Interior Design
- The promotion of emerging designers within gallery spaces introduces avant-garde and exclusive options to the interior design market.
- Art Curation
- Art curation that includes functional and aesthetic furniture pieces bridges the gap between art and everyday living spaces.
