The Heyu Spring 2010 campaign features model Danny Schwarz on a yacht underneath a flawless cerulean sky. Schwarz's outfits include crisp, leisurely shorts with tailored shirts, ties and vests. It's an attractive combination that blends formal and casual to capture the life of a well-to-do traveler.
This Heyu Spring 2010 campaign makes me want to get out on a boat and party, although I doubt I'd be as well-dressed as Danny Schwarz is above.
Implications - As the recession comes to an end, consumers are looking for ways to adopt a more luxurious lifestyle. Products that offer more prestige appeal to those who want to experience some exclusivity. Companies could adopt this design in order to attract more shopperes.