The Hexis Table Coasters eliminate those awkward moments of putting food-covered forks back on the table and mucking up that nice oak.
Designed by Kitmen Keung, the Hexis Table Coasters offer a helping hand at those big feasts when there's simply too much silverware to go around. Their sleek, contemporary design doesn't hurt much either.
Implications - It's not enough for a recognizable item to maintain its natural form anymore; people want something snazzy even if it's just one minor change. Conventional shapes of everyday objects now have to be manipulated or completely transformed into something new in order for consumers to be drawn in. Even if the product is turned into another familiar shape, it's fine as long as it no longer conforms to its original appearance. Since function is also important, the marketing of products requires unconventional components whose design additionally serves a purpose.
Why This Trend Is Growing
- Contemporary Tableware Design
- Disruptive innovation opportunity: Explore unconventional shapes and designs for everyday tableware to attract consumers seeking snazzy and unique items.
- Function-driven Product Marketing
- Disruptive innovation opportunity: Incorporate unconventional components into product design that not only serve a purpose but also appeal to consumer preferences.
- Transformation of Recognizable Objects
- Disruptive innovation opportunity: Manipulate or completely transform the conventional shapes of everyday objects to create new and intriguing products.
Industries Being Reshaped
- Tableware
- Disruptive innovation opportunity: Rethink and redesign traditional tableware to introduce contemporary, functional, and aesthetically pleasing products.
- Product Design
- Disruptive innovation opportunity: Embrace unconventional components and design approaches to create products that stand out in the market.
- Marketing and Advertising
- Disruptive innovation opportunity: Develop strategies to communicate the unique features and functional aspects of transformed and redesigned products to consumers.
