Hershey's & Sprayground Created a Backpack with an Augmented Reality Design
Laura McQuarrie — April 29, 2022 — Fashion
References: sprayground & candyindustry
Hershey's and Sprayground teamed up to create a playful candy bar backpack that features an augmented reality illusion. The bag features the iconic elements of Hershey's chocolate bar, plus Sprayground’s iconic 4D shark-bite that fans instantly recognize.
The Hershey's and Sprayground collection mashes up style, sweetness and streetwear and the candy bar backpack includes carefully considered features for toting and using USBs, wires, cables, laptops and more. The bag also features a velour pouch and zippered storage solutions for securely storing a wide range of valuables, chocolate bars included.
The craveable accessory recently launched on Sprayground’s site and select boutiques around the globe, as well as Hershey’s Chocolate World, and it speaks to "fashion-forward customers who like to think outside of the box."
The Hershey's and Sprayground collection mashes up style, sweetness and streetwear and the candy bar backpack includes carefully considered features for toting and using USBs, wires, cables, laptops and more. The bag also features a velour pouch and zippered storage solutions for securely storing a wide range of valuables, chocolate bars included.
The craveable accessory recently launched on Sprayground’s site and select boutiques around the globe, as well as Hershey’s Chocolate World, and it speaks to "fashion-forward customers who like to think outside of the box."
Trend Themes
1. Augmented Reality Accessories - The incorporation of augmented reality can enhance a variety of accessories for a more interactive user experience.
2. Branded Collaborations - Collaborations between well-known brands can create unique and desirable products that appeal to a wider audience.
3. Functional Fashion - Combining fashion with practicality can create innovative solutions for everyday needs.
Industry Implications
1. Fashion and Apparel - Creating unique and functional accessories can attract fashion-conscious consumers.
2. Food and Beverage - Incorporating food and beverage branding into non-food products can create new opportunities for diversification and expansion.
3. Technology - Augmented reality technology can be incorporated into a vast array of products, creating new possibilities for enhancing user experience.
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