With consumers increasingly concerned about what goes into the food they buy, Hero Ice Cream is hoping to make an indulgent dessert a little bit healthier.
Hero Ice Cream is a Toronto-based ice cream company that specializes in ice cream that is high in protein, low in fat, and low in calories. To make the ice cream, founder Jason Cherun and his team start with fresh, all-natural Ontario cream. The cream is then combined with cane sugar, milk protein concentrate, and erythritol. For flavored options such as chocolate-covered strawberry, only organic fruits are used.
As stated on the brand's website, Hero Ice Cream was born out of Cherun's desire to create "a product that had the same decadence and real ice cream quality of a 'premium' ice cream brand, but with better-for-you ingredients and nutritional qualities."
Image Credit: Hero Ice Cream.<i></i>
Why This Trend Is Growing
- Better-for-you Desserts
- The rise of consumer demand for healthier treats creates an opportunity for companies to develop desserts using alternative ingredients and healthier formulations.
- Organic Ingredients
- The use of organic fruits in ice cream production presents an opportunity for companies to tap into consumers' interest in natural and wholesome food products.
- High Protein Foods
- The trend towards high protein foods opens the door for companies to create protein-rich desserts that appeal to health-conscious consumers.
Industries Being Reshaped
- Frozen Dessert Industry
- Companies in the frozen dessert industry have an opportunity to develop products that align with increasing consumer interest in healthier desserts.
- Organic Food Industry
- The organic food industry can leverage the trend towards organic ingredients in ice cream production and develop products that appeal to health-conscious consumers.
- Nutrition and Wellness Industry
- The trend towards better-for-you desserts and high protein foods creates opportunities in the nutrition and wellness industry for companies to offer healthier dessert options and alternatives.
