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Chilly Fashionistas

Raquel Zimmermann at the Ice Hotel for Hermes Fall/Winter 2009 (UPDATE)

— October 3, 2009 — Fashion
The Hermes Fall/Winter 2009 campaign features model Raquel Zimmermann, shot by photographer Eric Valli at Sweden's Ice Hotel.

A stylishly chilly collection, the Hermes Fall/Winter 2009 apparel features 6-inch heels, a fur-trimmed hooded coat (very snow princess), and some luxurious bronze baubles. If we take the campaign literally, the reindeer might also be another key accessory for the season. Click through to see the latest images from the Hermes Fall/Winter 2009 campaign.

Implications - *Too specific for the fashion industry.

This use of fashionable winter wear is essential for providing a fresh look into what winter fashion could look like. This shift from the dread of winter provides a sense of style and luxury in winter fashion. Businesses can use this revolutionary shift in campaigning for glamorous winter outfits and scenery, pushing consumers to romanticize the season.
Trend Themes
1. Luxury Winter Wear - This trend highlights the use of chic and stylish winter clothing to give a new perspective to winter fashion, creating new opportunities for high-end fashion brands to innovate and experiment with new materials and designs.
2. Winter-themed Campaigns - Winter-themed campaigns showcase winter fashion aesthetics and winter scenery, providing opportunities for businesses in tourism and fashion industries to work together to provide unique and memorable experiences for consumers.
3. Animal-inspired Accessories - Fashion designers and accessory manufacturers can use winter creatures, like reindeers, and snowflakes to create unique and eye-catching designs for winter fashion accessories, opening new avenues for seasonal or limited collections.
Industry Implications
1. Fashion - Luxury winter wear and unique winter-themed campaigns provide an avenue for fashion brands to experiment with new designs, fabrics, and marketing techniques, providing disruptive opportunities for the fashion industry to change the game.
2. Tourism - Winter-themed tourism campaigns can use winter fashion as a central component to attract visitors to resorts and provide unique experiences, creating an opportunity for rebranding or expanding tourism services.
3. Accessories - The use of animal-inspired or winter-themed accessories in winter fashion creates opportunities for accessory manufacturers to create innovative designs, tapping into the seasonal or limited-edition collection markets.
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