What is the trend of social media storefronts?

Businesses can merge the social media realm with brick and mortar establishments to attract attention.

What is the trend of live social media displays?

Incorporating live social media displays in physical stores can create a unique customer experience.

What is the trend of micro-influencer marketing?

Working with micro-influencers to promote social media storefronts can increase engagement and reach.

What are the implications for the retail industry?

Retail businesses can benefit from incorporating social media storefronts in their physical stores.

What are the implications for the advertising industry?

Advertising agencies can offer services to help businesses create live social media displays to attract customers.

What are the implications for the social media marketing industry?

Social media marketing firms can help businesses implement micro-influencer marketing strategies to promote their storefronts.

Social Networking Storefronts: Henri Bendell Launches Facebook Page With Live Window Display

Social Networking Storefronts

Henri Bendell Launches Facebook Page With Live Window Display

Rachel — August 19, 2009 — Pop Culture

References: henribendel & racked

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To celebrate the launch of their Twitter and Facebook pages, Henri Bendell created a socially-networked storefront, with a model in a mock living room lounging around and hanging on Facebook (not a bad gig).

The storefront for Henri Bendel showed the models browsing on Facebook by displaying it on the 'living room' TV. Definitely a way to attract attention to your Facebook page--just have models talk about it!

Implications - Social media is one of the fastest growing developments in contemporary society, and merging this with real-life establishments is a great way to garner attention. In doing so, businesses use the power of familiarity with an already well-known product in an unconventional manner to stand out.

Trend Themes

Social Media Storefronts — Businesses can merge the social media realm with brick and mortar establishments to attract attention.
Live Social Media Displays — Incorporating live social media displays in physical stores can create a unique customer experience.
Micro-influencer Marketing — Working with micro-influencers to promote social media storefronts can increase engagement and reach.

Industry Implications

Retail — Retail businesses can benefit from incorporating social media storefronts in their physical stores.
Advertising — Advertising agencies can offer services to help businesses create live social media displays to attract customers.
Social Media Marketing — Social media marketing firms can help businesses implement micro-influencer marketing strategies to promote their storefronts.

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