To celebrate the launch of their Twitter and Facebook pages, Henri Bendell created a socially-networked storefront, with a model in a mock living room lounging around and hanging on Facebook (not a bad gig).
The storefront for Henri Bendel showed the models browsing on Facebook by displaying it on the 'living room' TV. Definitely a way to attract attention to your Facebook page--just have models talk about it!
Implications - Social media is one of the fastest growing developments in contemporary society, and merging this with real-life establishments is a great way to garner attention. In doing so, businesses use the power of familiarity with an already well-known product in an unconventional manner to stand out.
What's Driving This Trend
- Social Media Storefronts
- Businesses can merge the social media realm with brick and mortar establishments to attract attention.
- Live Social Media Displays
- Incorporating live social media displays in physical stores can create a unique customer experience.
- Micro-influencer Marketing
- Working with micro-influencers to promote social media storefronts can increase engagement and reach.
Who This Affects Most
- Retail
- Retail businesses can benefit from incorporating social media storefronts in their physical stores.
- Advertising
- Advertising agencies can offer services to help businesses create live social media displays to attract customers.
- Social Media Marketing
- Social media marketing firms can help businesses implement micro-influencer marketing strategies to promote their storefronts.
