The drab and dreary colours of winter have never looked more fabulous than in the Helmut Lang 2010 fall collection. By drawing inspiration from the work of Spanish architect Santiago Calatrava, creative directors Nicole and Michael Colovos have created an edgy yet feminine collection.
The Colovoses have mixed in everything from a well-structured cropped and fitted jacket to industrial designs on draped silk dresses, not forgetting to include several different textiles including wool, fur woven cashmere and blistered leather. The meticulous designs are chic and refreshing, even for the winter months.
What Makes This Trend Stand Out
- Edgy Feminine Fashion
- Opportunity to disrupt traditional winterwear by incorporating edgy and feminine designs.
- Inspired Architectural Fashion
- Opportunity to disrupt fashion by drawing inspiration from diverse architectural styles.
- Textile Variety in Winterwear
- Opportunity to disrupt the market by offering a wide range of textiles in winter clothing.
Sectors Adopting This
- Fashion
- Potential for disruptive innovation in the fashion industry through the incorporation of edgy and feminine designs inspired by architecture.
- Textile
- Potential for disruptive innovation in the textile industry by introducing new and diverse materials for winter clothing.
- Retail
- Opportunity for disruptive innovation in the retail industry by offering unique and refreshing winterwear options to consumers.
